KEY ELEMENT.... Introducing straight out the Camp of Direct Supply Ent. To the world, KEY ELEMENT! Made of four individual entities named: "T-Yo"," Rook" AJS "The Mid-West Playa" & "E-Boog"... Having met by chance, it was inevitable that Key Element would come to be.. Promoter, Ken Roy of SeaTown Pro., had always been aware of Billboard Chart Topper, Tonyo \'the husla\' (With his hit P.H.D. 'playa hata degree'), from working with big names like George Clinton, Celly Cel, Thug Life, Dolemite, D-shot of the Clicke, and more, when he came across "Rook" an undiscovered voice, now known to be "Mr.Cool the Pimp\'from Chi-Town", he knew immediately that the two must meet! From that introduction alone, followed the union of "E-Boog" the grinder (a long time friend of Rook), & "AJS" the player (The cousin of T-Yo).This created a sound that has been quoted as, "off the chain"! A fusion of hot tracks, great hooks, outstanding "live performers" with mad energy, creates this street, radio, and club sound. Drawing the attention of many, including The legendary Too Short saying'This here sound is hot" Key Element is inspired by the likes of Short, R-Kelly, Kanye West, Luda, outkast and many other artists they hold in great respect. Music is their life! Embracing Hip R&B and Funk Fundamentals, Spoken Word and Rap, this group has what it takes to go mainstream! Key Element consists of Producers, Song Writers, Engineers, Musicians and more they possess a PURE love for music and it's rich history, they take their craft and creative gifts to heart & they truly bring that passion to the stage like no other! "This is a must see show" Coming from the production house of Direct Supply Entertainment with their Hit Single \'Underground", along with bonus track Taste like tang.... off their Debut Album \'On the Rize\', requested in clubs around the world and Part of the Urban Network Compilation (Last Call), they force their listeners to stop, listen 'forget about it' the day to day problems and just enjoy this ADDICTIVE MUSIC! Key Element is the "Medicine man" they have just what the industry needs. They take you on these Journeys throughout the project, Test your emotion with songs like"Smile" put (news headliners) on front street with "What's going on? Explain to you why Life is a Gamble! While rockin out and take you to the deepest part of the Club with songs like "Slide up 2 the Bar", "Taste Just Like Tang"(Puddy Pop) "Hustle and Grind", "Underground"and so much more. They take you on a ride just like they're song "tracks" states 'We gone give it to you in -stacks" which is exactly what they do with there club bangin radio friendly, mix tape ready, street credit, college worthy, main stream undergroun sound, They have enough for all. To Summer jams everywhere Key Element is what you need to complete your Gumbo! Key Element puts the "CRAVE" back into the Music.! For more DSR and Key Element Info please contact Anthony Summers @ 206-208-9203 the Hotline. 2008 Direct Supply Entertainment..