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Public Service Announcement for the Dehumanized Po[CD]
Ryan Minic - vocals, guitar 'It sounds like Bob Dylan overdosing on Mountain Dew, and trying to sing like a castrati,' comments singer/songwriter Ryan Minic, 18, on his solo project Specially Designed for Commercial Radio. Although Minic's description is quite peculiar, it is indeed accurate. Based in Los Angeles, California, Specially Designed for Commercial Radio is an acoustic experience that takes it's listeners on an ethereal journey of indie rock experimentation. The project's Bakoooook Records debut, 'A Public Service Announcement for the Dehumanized Population [EP],' is a four track effort showcasing a non-linear form of song writing, along with an unorthodox production of only guitar and vocal tracks. The idea of this project sparked in Minic's head during his last year of high school, where he began recording early demos in his hometown, Columbus, Ohio. Fusing together influences of artists such as Robert Johnson, Bad Brains, Björk, Mike Patton, Elvis Costello, along with many others, Minic decided to create a solo project in which eventually took on the moniker 'Specially Designed for Commercial Radio.' Following his departure from high school, the young aspiring artist felt the need to expand his musicianship-to have a fresh start for SDFCR. He packed his belongings, and moved to Los Angeles. 'The most recent thing to come out of the Columbus scene is Lil' Bow Wow,' explains Minic. 'It just wasn't happening. I needed to go to a place where music is more dominant in the culture. Sometimes you just got to pack your bags, leave everything you know, and start all over.' The west coast is indeed a fresh beginning for SDFCR, as is 'A Public Service Announcement for the Dehumanized Population [EP].' The record is soothing, mesmerizing, passionately expressive, and spontaneous. However, the most noticeable trait of the EP is it's rawness, captured mainly because the entire recording was done in only one take; no overdubs were recorded. 'Music is so fake now a day because people rely so much on technology,' he says. 'Technology isn't a bad thing, but it is really starting take away the realism from music. I wanted to go into the studio, keep it real, and let it come out the way it was suppose to come out.' Specially Designed for Commercial Radio's live studio session resulted in a display of four luminously constructed songs, in which Minic wrote the lyrics as journal entries. 'I keep a journal in my daily life to reflect on my experiences,' stated the singer/songwriter. 'I felt that writing entries for the record would allow me to be as personal and honest as I could. The more you hold back in your writing, the more it hurts yourself and the listener.' The artist's lyrics on the recording are very unconventional, and do not follow traditionally consistent rhyme schemes. Instead, the ingeniously formulated lines explore the realm of free form, while also experimenting with various literary elements. From the opening track 'Entry 1: While Drinking Ripples From Walden Pond (Spring),' Specially Designed for Commercial Radio introduces philosophical topics in which Minic deems controversial. He warns the listener by singing with his excessive vocal range, 'If I'm offensive to you, crack this disk and throw it away, please.' Then supporting his eloquent vocal tones are the multi-faceted guitar riffs that flourish throughout the disc. Irregular time structures and contrastingly ambient guitar playing serve as the backbone of all the songs; they help capture his utter emotions and vibrant vocal textures. A dramatic display of passion is even more presented at live performances. Specially Designed for Commercial Radio's shows are breathtaking adventures-personally moving experiences. These displays of music at it's purest form are the reason why many listeners are becoming heavily devoted to the project. 'It's the type of music that people need to just experience live. The EP was done in one take, so when people come to see a show it actually comes to life. You're not just there at a show listening to music-you're there becoming part of the music.'
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