PAL/Region 2. 2008 DVD collection celebrating the 10th Anniversary of the Hip Hop label. Big Dada was started when then-music journalist Will Ashon approached Peter Quicke (boss of Ninja Tune) and suggested a Hip Hop label to run alongside but independently of the venerable indie. Heavily influenced by the underground scenes that had grown up in LA in the early '90s and then New York in the mid-'90s, Ashon envisaged the label as a home for musical misfits and pioneers, for those who were more interested in producing something worthwhile than necessarily having a hit. 33 tracks including clips from Roots Manuva, Ty, New Flesh, King Geedorah, TTC and many others. Big Dada.